Novaris Web Media

Marketing ROI calculator

Find out whether a campaign paid for itself. Enter the revenue it generated and what you spent on it.

Quick answer: Marketing ROI = (revenue − investment) ÷ investment × 100. A campaign that cost $1,000 and brought in $1,500 has an ROI of 50%.

The formula

ROI = (revenue − investment) ÷ investment × 100

Example: a campaign that cost $1,000 and brought in $1,500 has an ROI of 50%.

How to read it

  • Above 0%: the campaign earned back more than it cost.
  • 0%: you broke even.
  • Below 0%: you spent more than you earned — but check the timeframe, since some channels (SEO, email) pay back slowly.

Use it to decide

Compare ROI across channels before moving budget. Combine it with your cost per acquisition to see which channel brings customers most cheaply.

More free calculators

Cost per acquisition (CPA) calculatorHow much does it cost to win one new customer? Enter your spend and the customers it brought in.Customer lifetime value (CLV) calculatorEstimate how much revenue — or profit — an average customer brings you over time.Conversion rate calculatorWhat share of your visitors take the action you want — a purchase, a quote request, a call?Sales close rate calculatorOut of the prospects you talk to or quote, how many become customers?Average order value calculatorHow much does a customer spend, on average, each time they buy?

All marketing calculators →

Questions and answers

What is a good marketing ROI?

It depends on your margins and sales cycle. A positive ROI is the minimum; many businesses aim for a clear multiple of what they spend, after accounting for product costs.

Should I use revenue or profit?

Revenue gives a quick view; profit (revenue minus the cost of goods) is more accurate. Use whichever you apply consistently.

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