Average order value calculator
How much does a customer spend, on average, each time they buy?
Quick answer: Average order value = total revenue ÷ number of transactions. $12,000 over 150 orders is $80 per order.
Your average order value is
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Average order value = total revenue ÷ number of transactions
Example: $12,000 across 150 orders is an average of $80 per order.
Ways to raise it
- Bundle related products or services.
- Offer a small add-on at checkout or in the quote.
- Set a free-shipping or package threshold slightly above your average.
A higher average order value lets you pay more to acquire each customer — pair it with the cost per acquisition calculator.
More free calculators
Marketing ROI calculatorFind out whether a campaign paid for itself. Enter the revenue it generated and what you spent on it.Cost per acquisition (CPA) calculatorHow much does it cost to win one new customer? Enter your spend and the customers it brought in.Customer lifetime value (CLV) calculatorEstimate how much revenue — or profit — an average customer brings you over time.Conversion rate calculatorWhat share of your visitors take the action you want — a purchase, a quote request, a call?Sales close rate calculatorOut of the prospects you talk to or quote, how many become customers?
Questions and answers
Should I include refunds?
For an accurate figure, subtract refunds from revenue and, if you can, remove cancelled orders from the count.
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