Novaris Web Media

Conversion rate calculator

What share of your visitors take the action you want — a purchase, a quote request, a call?

Quick answer: Conversion rate = conversions ÷ visitors × 100. 25 quote requests from 1,000 visitors is a 2.5% conversion rate.

The formula

Conversion rate = conversions ÷ visitors × 100

Example: 25 quote requests from 1,000 visitors is a 2.5% conversion rate.

Use it on anything

A whole website, one landing page, an ad campaign or an email: measure each one separately so you know where to improve.

Ways to raise it

  • Make the main call to action obvious and singular.
  • Speed up the page — slow pages lose visitors before they see anything.
  • Remove fields from forms; ask only what you need.
  • Add proof that you are real: projects, reviews you have actually received, clear contact details.

More free calculators

Marketing ROI calculatorFind out whether a campaign paid for itself. Enter the revenue it generated and what you spent on it.Cost per acquisition (CPA) calculatorHow much does it cost to win one new customer? Enter your spend and the customers it brought in.Customer lifetime value (CLV) calculatorEstimate how much revenue — or profit — an average customer brings you over time.Sales close rate calculatorOut of the prospects you talk to or quote, how many become customers?Average order value calculatorHow much does a customer spend, on average, each time they buy?

All marketing calculators →

Questions and answers

What is a normal conversion rate?

It varies widely by industry, price and traffic source. Compare yourself to your own past results first; that is the comparison that matters most.

Does website speed affect conversion?

Yes. Slow pages lose visitors before they act. You can check yours with our free website speed and SEO score.

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