Novaris Web Media

Cost per acquisition calculator

How much does it cost to win one new customer? Enter your spend and the customers it brought in.

Quick answer: Cost per acquisition = marketing spend ÷ new customers. Spending $2,000 to win 20 customers means each one cost $100.

The formula

CPA = marketing spend ÷ new customers

Example: $2,000 spent to win 20 customers means each one cost $100.

Why it matters

CPA only means something next to what a customer is worth. If a customer brings you $300 over time and costs $100 to win, the channel works. If they bring $80, it does not.

Count the whole cost

Include ad spend, tools and any agency or freelancer fees for the period — otherwise the number looks better than it is.

More free calculators

Marketing ROI calculatorFind out whether a campaign paid for itself. Enter the revenue it generated and what you spent on it.Customer lifetime value (CLV) calculatorEstimate how much revenue — or profit — an average customer brings you over time.Conversion rate calculatorWhat share of your visitors take the action you want — a purchase, a quote request, a call?Sales close rate calculatorOut of the prospects you talk to or quote, how many become customers?Average order value calculatorHow much does a customer spend, on average, each time they buy?

All marketing calculators →

Questions and answers

What is the difference between CPA and CAC?

They are often used interchangeably. CAC (customer acquisition cost) usually includes all sales and marketing costs; CPA is often used per campaign or channel.

What is a good CPA?

One that is clearly lower than the profit a customer brings you over their lifetime. Use the lifetime value calculator to find that ceiling.

Got a project? Let's talk.

Tell me what you need in a few lines. You'll get a reply within 48 hours with a first take on the solution and budget.

Step 1 of 4Personal reply within 48 business hours · No commitment
What do you need?

What do you need?

Budget and timing

Budget and timing

Budget
When would you like to launch?

Tell me more

Your business, your goals, a site you like… a few lines are enough.

Where should I send my proposal?

Only if you'd like a quick call.

By sending this form, you agree to receive replies about your request. You can unsubscribe at any time. Privacy policy

Get a free quote