Novaris Web Media

Sales close rate calculator

Out of the prospects you talk to or quote, how many become customers?

Quick answer: Close rate = sales ÷ prospects × 100. 8 sales from 40 qualified prospects is a 20% close rate.

The formula

Close rate = sales ÷ prospects × 100

Example: 8 sales from 40 qualified prospects is a 20% close rate.

Why it matters

More leads is not always the answer. If your close rate is low, improving your reply speed, your quote or your follow-up can be cheaper than buying more traffic.

Count the right prospects

Use qualified leads — people who actually asked for a quote or a meeting — so the rate reflects your sales process, not your traffic.

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Questions and answers

How can I improve my close rate?

Reply quickly, send a clear written quote, and follow up once or twice. Most lost deals are lost to silence, not to price.

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