Case study: Shining Legacy
The challenge. Shining Legacy is a commercial cleaning company serving the Greater Toronto Area. Before Novaris, the business had no website at all — every lead came from word of mouth, with no way for a prospect to find the company on Google or request a quote without picking up the phone.
What we built
- A dedicated page for every service — office cleaning, medical facilities, post-construction, retail — so each one can rank on its own instead of competing with the others.
- City-by-city coverage pages across the Greater Toronto Area, written around what someone actually searches, not around internal service names.
- An FAQ built from the real questions prospects ask before hiring a commercial cleaner, marked up with FAQ structured data so Google and AI assistants can read it directly.
- A quote-request form with instant confirmation on every page, so a visitor never has to go looking for how to get in touch.
The result
Shining Legacy now has a professional, Google-ready website that didn't exist before — a real channel for quote requests instead of relying solely on referrals. As more clients and reviews come in, the next step is layering in measured traffic and conversion data to show exactly what the site is generating.
More proof: see how we automated a store for Simone Sews and built Trumflow, our own AI agent.